Lancer footwear is a renowned footwear manufacturing firm headquartered in New Delhi, India, that offers a diverse portfolio of products to add comfort to people’s lives.

Founded in the year 1989 from the passion and knowledge of Mr. Subhash Chander Gupta, Lancer Footwear today is a USD 100 million group servicing the footwear industry with the best of material, design and quality at competitive prices. The company has 7 state-of-the-art manufacturing facilities spread across Delhi and Haryana and produces a diverse portfolio of products ranging from Sports Shoes, Casuals, Slippers to Sneakers and Safety Shoes.

A complete in-house testing facility ensures that the highest standard of quality is maintained in compliance with international standards. Lancer holds ISO 9001:2015, EN 20345:2011, IS 15298 Part 2:2016 and SA 8000:2014 certifications among others. Footwear design, quality and customer service are the key pillars of success which keeps inspiring Lancer to provide exceptional products with unbeatable value for money. The company’s foremost aim is to always exceed the customer’s expectations.

The competitiveness of Lancer rests on the strong foundations of institutional and export strengths derived from its deep consumer insights, cutting-edge research & development, differentiated product development capacity, world-class manufacturing infrastructure, efficient distribution network, and a dedicated team of experienced workforce. Through innovation and early adoption of latest manufacturing technologies, Lancer has been instrumental in coming up with a diverse range of products at all times which are well accepted with our vast customer base spread all across India and the world. An experienced team of professionals has helped Lancer develop this ever expanding network of sales force and a satisfied customer base. A firm belief in prioritising quality and customer relationship above all else has made Lancer Footwear one of the leading footwear firms in India.